I'm a senior CRO specialist with 15+ years experience. I partner with digital agencies and studios — co-branded or as a referred specialist — so you can offer conversion optimisation without hiring for it.
LET'S CONNECTBased in Veneto (Treviso) — working across Europe, the UK and worldwide.
SEO, paid media, social — your clients are investing in traffic. But if the website isn't converting visitors into buyers or enquiries, that budget is going to waste. CRO fixes the leak.
You don't need to hire for it. I slot in as your CRO specialist — working alongside your team, under your client relationship, delivering work your clients will see the value of immediately.
Whether it's a co-branded engagement or a direct referral, the setup is flexible. What stays constant is the quality of the work and the clarity of the output.
A client mentions their site isn't converting. You're about to pitch a redesign. Or you spot a CRO gap in a brief. You bring me in.
Co-branded, direct referral, or silent specialist — we agree the setup that works before anything starts. Commercial arrangements are agreed case by case.
I do the work to my usual standard. Your client gets expert output. You get the credit for bringing in the right person.
A component-by-component breakdown of what isn't working and why — annotated before and after, ready to share or hand to a developer.
A working prototype of the improved page or journey across desktop, tablet, and mobile — before a single line of code is written.
A full recorded walkthrough explaining every decision. The client understands the rationale. Nothing gets lost in translation.
Every recommended change listed by priority, area, and estimated impact. The developer knows exactly what to build and in what order.
My background is in running full CRO programmes — up to 45 A/B tests shipped per month at peak, across ecommerce, finance, automotive, beauty, and entertainment. If your client needs more than a one-off audit, that's a conversation worth having.
Ongoing conversion support, experimentation strategy, A/B test design and analysis, testing programme setup — I'm open to all of it. The engagement model is flexible and agreed upfront.
Talk to me about ongoing support →
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
Answers to the burning questions in your mind.
No — I don't deliver work anonymously under another brand. Partnerships are either co-branded (Sblocco + your agency) or a direct referral where the client knows they're working with me as your specialist partner. This protects the quality of the work and allows me to stand behind it.
That's a conversation we have upfront. I'm not in the business of poaching clients — if a client comes through your introduction, that relationship stays yours. We agree the terms before anything starts.
Flexibly. Whether that's a referral fee, a co-branded engagement, or a direct client introduction with a margin — we agree what works for both sides before the project begins. No surprises.
Any project where the website isn't converting as well as it should — ecommerce stores losing sales, professional services sites not generating enquiries, businesses about to invest in a redesign or new build. Works for SMBs and larger businesses alike. If the client has a website and a conversion problem, it's worth a conversation.
No — the audit and prototype is the starting point, but my background is in running full CRO programmes. Up to 45 A/B tests shipped per month at peak, across ecommerce, finance, automotive, beauty, and entertainment. If your client needs ongoing conversion support, experimentation strategy, or help setting up a testing programme, I'm open to that conversation too.
As much or as little as you want. Some agency partners prefer to stay close to the client relationship throughout. Others prefer to make the introduction and step back. Either works — we agree it upfront.
Free review: 1–2 working days. Page Audit: 3–5 working days. Full Funnel Audit: 5–7 working days. Everything is agreed upfront before work starts.
No commitment — tell me about your agency and what your clients typically need.
I'll reply within 24 hours.
