I go through your page or funnel the way your customers do, find exactly where they're losing interest, and give you a Figma audit, a clickable prototype, a Loom walkthrough, and a Google Sheet roadmap — so you and your developer know exactly what to fix, and in what order.
It’s an analysis of your ecommerce store to understand where you're losing sales. Instead of rebuilding everything from scratch, you identify what’s actually blocking conversions and what’s worth fixing first.
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Specific pages and moments where users lose interest or abandon the process.
Real reasons: doubts, friction, hidden costs, and poor mobile experience.
The changes with the highest impact on sales, prioritised.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A complete fix blueprint for one key page — with a working prototype your developer can build from.
A complete fix blueprint for your entire customer journey — from landing to sale or enquiry.
Get in touch — no commitment required. Tell me what's not working and I'll recommend the right option for your budget and timeline.
GET IN TOUCH
Every page element reviewed — layout, copy, trust signals, calls to action — with a clear explanation of what's not working and why.
A clickable Figma mock-up showing exactly what your improved page should look like, across desktop, tablet and mobile.
A Google Sheet roadmap breaking down every suggested change by priority, impact, budget, and dev resource — so nothing gets lost.
Here's what each tier includes at a glance.
No analytics access needed. No lengthy onboarding. Just send your URL.
Tell me what's not working and I'll recommend the right tier — with clear pricing before you commit to anything.
I'll reply within 24 hours.
Real work. No invented numbers.
the next step was made visible earlier and easier to take
clutter removed, attention directed to what matters
proof and reassurance brought closer to the buying decision
the page became a clearer case for the product's value
unnecessary steps removed, forward momentum maintained
key moments reordered to build intent before introducing choices
one clear action at a time
each step earns the next
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
Send me your URL and I'll send back 3 specific fixes for your page — no cost, no obligation.
You'll receive your free audit within 1–2 working days.
Answers to the burning questions in your mind.
Developers build what you specify. Without knowing why your site isn't converting, a redesign is an expensive guess. The audit and prototype give your developer a clear brief — so your budget goes into changes that actually improve results, not guesswork.
The Google Sheet roadmap is prioritised so you can tackle changes in order of impact. Some fixes — copy changes, image swaps, button colour — can be made directly in your CMS without a developer at all. For anything more structural, the Figma board gives any competent developer everything they need to build without guesswork.
Pricing depends on the complexity of the page or journey. For single pages it usually stays close to the listed price. For multi-step funnels, scope and price are agreed upfront — no surprises.
For paid audits: a Figma board with a component-by-component breakdown of what is not working and why, a clickable prototype of the improved page across desktop, tablet and mobile, a Loom video walkthrough explaining every decision, and a Google Sheet roadmap listing every suggested change by priority, area, and impact.
> Example of single page audit
> Example of full funnel audit
For the free review: a short personalised PDF with 3 specific actionable fixes for your page.
> Example of full funnel audit
No. I focus on audits, UX direction, and prototypes. You implement with your own developer or designer. Everything is designed to be straightforward to hand off, with clear instructions and visual examples so nothing gets lost.
Yes — everything is designed to be practical and easy to execute, with clear guidance and visual examples throughout.
You can implement the changes yourself or with your team. If you want a second pass or further support, you can always come back.
You'll get a short, personalised review with a few key improvements you can make straight away. It's quick, focused, and limited to one request per site. You can see an example here.
No — while I specialise in e-commerce, the same conversion and UX principles apply to professional services, SaaS, subscriptions, and other digital products.
Platform doesn't matter. I focus on the experience and conversion logic. I've worked across Shopify, Adobe, and other setups, but all recommendations are platform-agnostic.
The process is mostly async for speed and flexibility. If needed, a call can be arranged to go through the work or clarify anything.
