I go through your page or funnel the way your customers do, find exactly where they're losing interest, and give you an annotated audit board, a clickable prototype, a video walkthrough, and a Google Sheet roadmap — so you and your developer know exactly what to fix, and in what order.
It’s an analysis of your ecommerce store to understand where you're losing sales. Instead of rebuilding everything from scratch, you identify what’s actually blocking conversions and what’s worth fixing first.
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Specific pages and moments where users lose interest or abandon the process.
Real reasons: doubts, friction, hidden costs, and poor mobile experience.
The changes with the highest impact on sales, prioritised.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A strategic, conversion-focused page built around a specific moment, a sale, a presale, a bundle, a best-seller push, an advertorial, engineered to convert the cold traffic you're paying to send there.
A complete fix blueprint for one key page, built from what's already live, every section reviewed for what's working, what isn't, and why, with a working prototype your developer can build from.
A complete fix blueprint for up to 3 key pages, built from what's already live, with a working prototype your developer can build from and a clear view of how the pages carry a visitor from one to the next.
Get in touch, no commitment required. If it's a bigger build than what's listed here, I'll tell you whether that's something I take on. If you're after ongoing monthly support rather than a one-off audit, that's also worth a conversation, just tell me what's not working and we'll figure out what makes sense.
GET IN TOUCH
Every page element reviewed — layout, copy, trust signals, calls to action — with a clear explanation of what's not working and why.
A clickable mock-up showing exactly what your improved page should look like, across desktop, tablet and mobile.
A Google Sheet roadmap breaking down every suggested change by priority, impact, budget, and dev resource — so nothing gets lost.
Here's what each tier includes at a glance.
No analytics access needed. No lengthy onboarding. Just send your URL.
Tell me what's not working and I'll recommend the right tier — with clear pricing before you commit to anything.
I'll reply within 24 hours.
Real work. No invented numbers.
the next step was made visible earlier and easier to take
clutter removed, attention directed to what matters
proof and reassurance brought closer to the buying decision
the page became a clearer case for the product's value
unnecessary steps removed, forward momentum maintained
key moments reordered to build intent before introducing choices
one clear action at a time
each step earns the next
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
No pitch, no pressure — just a real look at your site.
Get Free Website ReviewAnswers to the burning questions in your mind.
Developers build what you specify. Without knowing why your site isn't converting, a redesign is an expensive guess. The audit and prototype give your developer a clear brief — so your budget goes into changes that actually improve results, not guesswork.
The Google Sheet roadmap is prioritised so you can tackle changes in order of impact. Some fixes — copy changes, image swaps, button colour — can be made directly in your CMS without a developer at all. For anything more structural, the annonated board gives any competent developer everything they need to build without guesswork.
The listed price for each tier depends on two things: how many pages are in scope, and how complex those pages are. The Page Audit covers 1 page and the Page Cluster Audit covers up to 3, but a simple page and a complex one, for example a straightforward product page versus one with multiple variants, bundles or detailed comparison content, take different amounts of work, so the price reflects that rather than being fixed regardless of what's actually on the page. Additional pages beyond what's included are priced separately, from €199 to €499 depending on complexity. The Campaign Landing Page works the same way: €499 covers simpler formats, such as a single-message article or listicle page, while more complex builds, such as a presale page with multiple product carousels, are priced higher. In every case, the final price is confirmed upfront before any work begins, so there are no surprises.
For paid audits: an annotated board showing a breakdown of what's not working and why, a clickable prototype of the improved page or pages across desktop, tablet and mobile, a video walkthrough explaining every decision, a Google Sheet roadmap listing every suggested change by priority, area and impact, an executive summary of key findings, and a measurement plan covering what to track once it's live. The Page Cluster Audit goes further, adding a journey mapping diagram showing how a visitor moves across the pages in scope.> Example of single page audit
> Example of page cluster audit
For the campaign landing page: a strategic prototype built for the specific campaign it's serving, full copy, a clickable prototype across desktop, tablet and mobile, an annotated board explaining the reasoning behind each component, and a video walkthrough of every decision.
For the free review: a short personalised PDF with 3 specific, actionable fixes for your page. No generic tips.
> Example of free audit
No. I focus on audits, UX direction, and prototypes. You implement with your own developer or designer. Everything is designed to be straightforward to hand off, with clear instructions and visual examples so nothing gets lost.
Yes — everything is designed to be practical and easy to execute, with clear guidance and visual examples throughout.
You can implement the changes yourself or with your team. If you want a second pass or further support, you can always come back.
You'll get a short, personalised review with a few key improvements you can make straight away. It's quick, focused, and limited to one request per site. You can see an example here.
No — while I specialise in e-commerce, the same conversion and UX principles apply to professional services, SaaS, subscriptions, and other digital products.
Platform doesn't matter. I focus on the experience and conversion logic. I've worked across Shopify, Adobe, and other setups, but all recommendations are platform-agnostic.
The process is mostly async for speed and flexibility. If needed, a call can be arranged to go through the work or clarify anything.
