I go through your store the way your customers do — and show you exactly where they're losing interest and leaving without buying.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
You're getting visitors, but not enough sales
People browse but don't buy — and you don't know why
You've tweaked the design but nothing seems to work
You're about to do a redesign but don't know what to fix first
I find exactly where shoppers lose interest and leave
You see a section-by-section breakdown of what's not working
You get a prototype showing what the page should look like
Your dev knows what to build, and in what order
A quick, no-obligation expert look at what's not working — and what to fix first.
Specific pages and sections where visitors lose confidence and leave — identified and explained. Covers product pages, collection pages, checkout flow, and mobile experience.
The exact friction points — unclear messaging, missing trust signals, buried CTAs — quietly killing conversions every day.
A ranked breakdown of the highest-impact changes, sorted by priority, budget, and dev resource needed.
No analytics access needed. Most small stores don't have enough traffic for data to be statistically meaningful anyway. What I apply are proven conversion principles — patterns that cause drop-off on almost every ecommerce site, regardless of traffic volume.
Tell me which page or journey isn't performing. No analytics access needed, no lengthy onboarding.
I go through your page section by section — layout, copy, structure, calls to action — and identify every point where visitors are losing interest or getting confused.
A Figma audit board with annotated before/after, a clickable prototype across all devices, a Loom video walkthrough, and a Google Sheet roadmap so you and your developer know exactly what to fix — and in what order.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A complete fix blueprint for one key page — with a working prototype your developer can build from.
A complete fix blueprint for your entire customer journey — from landing to sale or enquiry.
Get in touch — no commitment required. Tell me what's not working and I'll recommend the right option for your budget and timeline.
GET IN TOUCHTell me what's not working and I'll recommend the right tier — with clear pricing before you commit to anything.
I'll reply within 24 hours.
Real work. No invented numbers.
Made the next step visible earlier and easier to act on.
Reduced clutter and guided attention to what matters most.
Brought proof and reassurance closer to the buying decision.
Turned the page into a clearer narrative around value and impact.
Reduced unnecessary steps and kept users moving forward with clear decisions.
Reordered key moments to build intent before introducing upgrades.
Cut competing choices and focused attention on one action at a time.
Aligned each step to guide users from interest to confident purchase.
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
Send me your product page, collection page, or homepage URL and I'll send you a personalised PDF with 3 specific fixes.
No generic tips — just actionable changes for your store.
You'll receive your free audit within 1–2 working days.
Answers to the burning questions in your mind.
This page is built for ecommerce stores — but the same service is available for professional practices and service businesses too. If your website should be bringing you new business and isn't, it applies to you.
Platform doesn't matter. The audit focuses on the customer experience and conversion logic, not the underlying technology. Work has been completed across Shopify, WooCommerce, custom builds, and various other platforms. All recommendations are platform-agnostic.
Think of it this way — if your website isn't converting, every euro you spend on ads or SEO is sending people to a leaking bucket. You pay to get them there, then lose them anyway. Fixing your website first means every future pound or euro you spend on traffic actually works harder. CRO isn't a nice-to-have after ads and SEO — it's what makes ads and SEO worth paying for.
No — just send the URL of the page or journey you want reviewed. No analytics access, no lengthy onboarding required. If you do have Google Analytics or platform analytics and you're happy to share a report, I'll factor it in — it can help prioritise which pages are worth focusing on first. But it's never a requirement.
No. Most small ecommerce stores don't have enough traffic for analytics data to be statistically reliable anyway — a few hundred sessions a month tells you very little. What the audit applies are proven conversion principles: patterns that consistently cause drop-off across ecommerce sites, regardless of traffic volume or platform. It's pattern recognition built from years of CRO work across many stores, not guesswork. For businesses with significant traffic data, a data-led audit is also available as a custom engagement.
The Google Sheet roadmap tells you which changes need dev and which don't. Copy changes, image swaps, button text, and component reordering in platforms like Shopify or Webflow can often be done without a developer. For structural changes, the Figma board gives any developer everything they need to build without guesswork.
Use the audit as your brief before you brief your developer or agency. It tells you exactly what to build and why, so your budget goes into the right changes from day one rather than being spent on guesswork.
The Page Audit covers one key page — typically a product page, collection page, or landing page. The Full Funnel Audit covers your entire customer journey from the entry page through to checkout, including a journey map showing your current funnel versus the improved version and a multi-page prototype.
> Example of single page audit
> Example of full funnel audit
Free review: 1–2 working days. Page Audit: 3–5 working days. Full Funnel Audit: 5–7 working days.
