About to spend money on a new website? Make sure you're building the right thing.

Most websites are built without conversion principles in mind. The result: a brand new site that looks great — and still doesn't convert. A pre-build audit tells you exactly what to build, why, and in what order — before your developer writes a single line of code.

💡 Not just a checklist — a Figma brief, a clickable prototype, and a prioritised roadmap your developer can build from day one.
✦ For anyone about to invest in a new Shopify, Webflow, or custom website build or redesign.
Millie Citton named among fastest growing women in CRO experimentation and growth on LinkedIn
Featured in
fastest growing women in CRO, experimentation and growth on LinkedIn
Website CRO audit before and after improvement illustration

Based in Veneto (Treviso) — working across Europe, the UK and worldwide.

Website CRO audit before and after improvement illustration

Based in Veneto (Treviso) — working across Europe, the UK and worldwide.

Millie Citton named among fastest growing women in CRO experimentation and growth on LinkedIn
Featured in
fastest growing women in CRO, experimentation and growth on LinkedIn
15+ Yrs Experience
No Retainers
Delivered in days
15+ YEARS
Experience
No
Retainers
Delivered
in days

Most websites are built backwards.

The Problem

You brief a developer before knowing what actually converts visitors

You spend €5,000+ and still get a site that doesn't generate sales or enquiries

Your developer builds what you ask for — not what your customers need

You launch, get traffic, and wonder why nobody's buying or getting in touch

The Smarter Way

Know exactly what to build before you brief anyone

Give your developer a Figma prototype instead of a vague brief

Prioritise changes by impact so your budget goes to what matters most

Launch with conversion principles built in from day one

Get Free Website Review

A quick, no-obligation expert look at what your new site needs to convert.

YOUR ADVANTAGE

A €499 audit could save you €5,000 in wasted dev work.

Developers and agencies build what you tell them to build. Without knowing what actually makes visitors convert, you're guessing — and paying someone else to execute your guess. A pre-build audit gives you the evidence, the prototype, and the roadmap before you commit a single euro to development.

Brief your developer with a Figma prototype, not a vague description
Avoid rebuilding sections after launch because they don't work
Know which pages and features will drive the most conversions
Use your dev budget on changes that are proven to convert
The audit pays for itself the first time it stops you building something wrong.
Who This Is For

Building something new?
This is for you.

Ecommerce stores planning a new build or redesign

You're about to invest in a new store or a major redesign. An audit ensures every page — from homepage to checkout — is built to convert from day one.

Professional services businesses investing in a new website

You're spending money on a new site for your practice, consultancy, or business. An audit ensures it's built to generate enquiries, not just look good.

Anyone briefing a developer or agency

You don't need to know CRO to get this right. You just need a clear brief. The audit gives your developer or agency exactly what they need to build the right thing.

Whether you're starting from scratch or rebuilding — the principles are the same.
HOW SBLOCCO WORKS

From vague brief to dev-ready blueprint — in days, not months

01

Tell me about your build

Share the URL of your current site (if you have one), what you're planning to build, and who it's for. No lengthy onboarding, no analytics access needed.

02

I audit with conversion in mind

I review your current site or brief through the lens of what actually makes visitors convert — layout, copy, trust signals, calls to action, page structure — and identify exactly what your new build needs.

03

You get a dev-ready brief

A Figma board showing exactly what to build, a clickable prototype across all devices, a Loom video walkthrough, and a Google Sheet roadmap prioritised by impact — so your developer or agency can start building the right thing immediately.

Services & pricing

Choose the level of brief you need

🔒 Founding client pricing — rates will increase as capacity fills.

Free Website Review

FREE

A personalised PDF with 3 high-impact fixes for one page. No generic tips.

  • Send me the URL of the page you'd like to improve
  • I'll identify the main friction points and highlight the changes most likely to increase sales or enquiries
  • Delivered as a short personalised PDF — not a generic checklist
  • Limited to one free audit per client
  • Perfect if you want a quick expert view before committing to your build.
Get Free Website ReviewView sample audit →

Estimated delivery: 1–2 working days

Page Audit + Prototype

Starting from €499

A complete fix blueprint for one key page — with a working prototype your developer can build from.

  • Figma board — annotated before/after, component-by-component breakdown
  • Clickable prototype — desktop, tablet & mobile
  • Loom video — one full walkthrough of every decision
  • Google Sheet roadmap — every change listed by priority, area, and impact
  • Perfect if you're building or rebuilding one key page — product page, homepage, or services page.
DISCUSS MY AUDITView sample audit →

Estimated delivery: 3–5 working days

Full Funnel Audit + Prototype

Starting from €799

A complete fix blueprint for your entire customer journey — from landing to sale or enquiry.

  • Figma board — full funnel map, current vs improved, step-by-step breakdown
  • Clickable prototype — every page, all devices
  • Loom video — full walkthrough of the entire funnel
  • Google Sheet roadmap — prioritised by impact, budget & dev resource
  • Perfect if you're building or redesigning your entire site and want a complete conversion blueprint before briefing your developer.
DISCUSS MY AUDITView sample audit →

Estimated delivery: 5–7 working days

Not sure which option is right for your build?

Tell me what you're planning to build and I'll recommend the right tier — with clear pricing before you commit to anything. I'll reply within 24 hours.

GET IN TOUCH

Not sure which option is right for your build?

Tell me what you're planning to build and I'll recommend the right tier — with clear pricing before you commit to anything.

I'll reply within 24 hours.

✋ No commitment — I'll recommend the best option before you decide.
I’ll reply within 24 hours with clear next steps.
🚀
Thanks for reaching out!
I’ve received your message and will get back to you as soon as possible – usually within 1–2 working days.
In the meantime, feel free to connect on LinkedIn.
Oops! Something went wrong while submitting the form.
Prefer email? Reach me at sblocco.cro@gmail.com

Want a free expert view before you brief your developer?

Send me your current site URL (or describe what you're planning to build) and I'll send you a personalised PDF with 3 specific recommendations — no cost, no obligation.

No generic tips — just actionable changes for your store.

You'll receive your free audit within 1–2 working days.

Limited to one free audit per client.

🚀
Thanks – your free audit is on its way!
Great choice! I’ve received your details and will personally review your page. Expect your custom Mini‑Audit PDF within 1–2 working days.
In the meantime, feel free to explore my services or connect with me on LinkedIn.
Oops! Something went wrong while submitting the form.

Frequently asked questions

Answers to the burning questions in your mind.

Do I need an existing website to use this service?

No. If you're building from scratch, share your brief or describe what you're planning — I'll review it with conversion in mind and give you recommendations before a single line of code is written. If you have an existing site you're redesigning, share that URL instead.

Why not just ask my developer to build a converting website?

Developers build what you specify. Without conversion expertise in the brief, even a great developer will build something that looks good but doesn't convert. The audit gives your developer the brief they need to build the right thing — saving you time, money, and the cost of fixing it after launch.

How is this different from hiring a UX designer?

A UX designer focuses on usability. A conversion audit focuses specifically on what makes visitors take action — buy, enquire, sign up. The two overlap, but the audit is faster, cheaper, and specifically designed to give your developer a build-ready brief rather than a design document.

What do I actually receive?

A Figma board with a component-by-component breakdown of what to build and why, a clickable prototype of the recommended page or journey across desktop, tablet and mobile, a Loom video walkthrough explaining every decision, and a Google Sheet roadmap listing every suggested element by priority, area, and impact.

How much should I expect to spend on a website build?

A new website build typically costs anywhere from €2,000–€3,000 for a basic site to €10,000–€30,000+ for a full ecommerce or professional services site built by an agency. The range is wide because it depends entirely on what you ask for — which is exactly the problem. A pre-build audit costs from €499 and tells you what to actually ask for, so your budget goes into the right things from day one rather than being spent building the wrong thing.

I'm already working with an agency — can I still use this?

Absolutely. The audit gives you an independent expert view before or during your agency relationship. Many clients use it as a brief to share with their agency — it ensures the agency builds what actually converts rather than what looks good in a pitch deck.

How much does it cost and how long does it take?

The free review is delivered within 1–2 working days. The Page Audit starts from €499 and is delivered within 3–5 working days. The Full Funnel Audit starts from €799 and is delivered within 5–7 working days. Everything is agreed upfront — no surprises.