I go through your Shopify store the way your customers do — and show you exactly where they're losing interest and leaving without buying.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
Based in Veneto (Treviso) — working across Europe, the UK and worldwide.
You're getting Shopify traffic, but not enough sales
People browse your products but don't add to cart — and you don't know why
You've tweaked the theme but nothing seems to move the needle
You're about to do a redesign but don't know what to fix first
I find exactly where Shopify shoppers lose interest and leave
You see a section-by-section breakdown of what's not working
You get a prototype showing what the page should look like
Your developer knows what to build in Shopify — and in what order
A quick, no-obligation expert look at what's not working — and what to fix first.
Specific pages and sections where visitors lose confidence and leave — product pages, collection pages, checkout flow, and mobile experience — identified and explained.
The exact friction points — unclear messaging, missing trust signals, buried calls to action — quietly killing your Shopify conversion rate every day.
A ranked breakdown of the highest-impact changes, sorted by priority, budget, and dev resource needed.
No analytics access needed. Most small Shopify stores don't have enough traffic for data to be statistically meaningful anyway. What I apply are proven conversion principles — patterns that cause drop-off on almost every ecommerce site, regardless of traffic volume.
Tell me which page or journey isn't performing. No analytics access needed, no lengthy onboarding.
I go through your page section by section — layout, copy, structure, calls to action — and identify every point where visitors are losing interest or getting confused.
An annotated audit board with annotated before/after, a clickable prototype across all devices, a video walkthrough, and a Google Sheet roadmap so you and your developer know exactly what to fix — and in what order.
Choose the level of fix you need
A personalised PDF with 3 high-impact fixes for one page. No generic tips.
A strategic, conversion-focused page built around a specific moment, a sale, a presale, a bundle, a best-seller push, an advertorial, engineered to convert the cold traffic you're paying to send there.
A complete fix blueprint for one your PDP, your homepage, or your highest-traffic landing page, built from what's already live, every section reviewed for what's working, what isn't, and why, with a working prototype your developer can build from.
A complete fix blueprint for up to 3 key pages, built from what's already live, with a working prototype your developer can build from and a clear view of how the pages carry a shopper from browsing to checkout.
Get in touch, no commitment required. If it's a bigger build than what's listed here, I'll tell you whether that's something I take on. If you're after ongoing monthly support rather than a one-off audit, that's also worth a conversation, just tell me what's not working and we'll figure out what makes sense.
GET IN TOUCHTell me what's not working and I'll recommend the right tier — with clear pricing before you commit to anything.
I'll reply within 24 hours.
Real work. No invented numbers.
Made the next step visible earlier and easier to act on.
Reduced clutter and guided attention to what matters most.
Brought proof and reassurance closer to the buying decision.
Turned the page into a clearer narrative around value and impact.
Reduced unnecessary steps and kept users moving forward with clear decisions.
Reordered key moments to build intent before introducing upgrades.
Cut competing choices and focused attention on one action at a time.
Aligned each step to guide users from interest to confident purchase.
"Working with Millie has been incredibly valuable in helping me re-envision my product pages so they communicate both my brand story and product features much more clearly. She brings a real depth of CRO expertise and a strong understanding of website usability, and it shows in every suggestion she makes.What stood out most was Millie’s attention to detail and her exceptionally clear, efficient communication. She took the time to explain the rationale behind her recommendations and used video walkthroughs to guide me through proposed changes, which made the whole process feel straightforward and collaborative.Her thoughtful advice and the questions she asked prompted me to step back and reflect more strategically on how my website should work for my customers. I’d highly recommend Millie to any business looking to improve their website experience and conversion performance."
No pitch, no pressure — just a real look at your site.
Get Free Website ReviewAnswers to the burning questions in your mind.
Not exclusively, but Shopify is the platform I've worked with most extensively, and this page reflects that depth, from how it handles product variants to the specific habits of its themes. The same audit service is available for WooCommerce, custom builds, and any other ecommerce platform, the conversion principles are identical, but here you'll find examples and language written specifically for people working inside Shopify every day.
No — just send the URL of the page or journey you want reviewed. No Shopify admin login, no lengthy onboarding required. If you do have Shopify analytics or Google Analytics and you're happy to share a report, I'll factor it in — it can help prioritise which pages are worth focusing on first. But it's never a requirement.
If your Shopify store isn't converting, every euro you spend on ads is sending people to a leaking bucket. You pay to get them there, then lose them anyway. Fixing your store first means every future euro you spend on traffic actually works harder.
No. What the audit applies are proven conversion principles, patterns that consistently cause drop-off across ecommerce sites, built from years of CRO work across many stores, not guesswork. You never need to share data, most small stores don't have enough traffic for it to be statistically reliable anyway, but every paid audit includes a light-touch discovery pass: if you can share a few key reports, GA4, Shopify analytics, or similar, I'll factor them in alongside a quick competitor snapshot to help prioritise where to focus first. This isn't a deep data-mining exercise, just enough to sharpen the audit with what you already have.
For paid audits: an annotated board showing a breakdown of what's not working and why, a clickable prototype of the improved page or pages across desktop, tablet and mobile, a video walkthrough explaining every decision, a Google Sheet roadmap listing every suggested change by priority, area and impact, an executive summary of key findings, and a measurement plan covering what to track once it's live. The Page Cluster Audit goes further, adding a journey mapping diagram showing how a visitor moves across the pages in scope.
> Example of single page audit
> Example of page cluster audit
For the campaign landing page: a strategic prototype built for the specific campaign it's serving, full copy, a clickable prototype across desktop, tablet and mobile, an annotated board explaining the reasoning behind each component, and a video walkthrough of every decision.
For the free review: a short personalised PDF with 3 specific, actionable fixes for your page. No generic tips.
> Example of free audit
The Google Sheet roadmap tells you which changes need a developer and which don't. Many changes in Shopify — copy, images, button text, section reordering — can be done directly in the Shopify theme editor without a developer. For structural changes, the Figma board gives any Shopify developer everything they need to build without guesswork.
Yes, and here's why. Most conversion problems on Shopify stores — unclear headlines, weak product descriptions, buried calls to action, missing trust signals, poor mobile layout — can be fixed directly in the theme editor without touching a single line of code. The audit identifies what to change and why. Where a recommendation does require development work, the Google Sheet roadmap flags it clearly so you know exactly what needs a developer and what doesn't. The prototype shows the ideal outcome — your developer or theme customiser then implements it within your setup.
Use the audit as your brief before you give instructions to your developer or agency. It tells you exactly what to build and why, so your budget goes into the right changes from day one rather than being spent on guesswork.
The Campaign Landing Page is built fast for a specific moment, a sale, a presale, a bundle, a best-seller push, an advertorial, and works from a lighter strategic read rather than a full audit of an existing page. The Page Audit covers one key page that already exists — a product page, collection page, or landing page — with a full audit of what's working and what isn't. The Page Cluster Audit covers up to 3 connected pages, like a product page, collection page, and cart, with a prototype across all three and a journey mapping diagram showing how a shopper moves between them.
> Example of single page audit
> Example of page cluster audit
- Free review: 1–2 working days.
- Landing page: 2–4 working days.
- Page audit: 3–5 working days.
- Page cluster audit: 5–7 working days.
Everything is agreed upfront before work starts.
